YogaGeekSquad.com Blog

Continuing with the previous post in this series, and doing my best to make this so SIMPLE that you can DO some of these things, let’s talk about BLOGS…

SEO Success Secret #2: Search Engines Will Visit Your Site & Market FOR You in 24-48 Hours – When You Share Your Unique & Creative Solutions to Your Students’ and Patients’ Challenges.

A blog, or a web log, is basically a writing space for a group or an individual. It is free and easy, even for yogis who aren’t tech and web geeks.   Here’s how you do it, step by step.  (I, myself am a converted “yoga geek” who accidentally fell in love with internet marketing and practice management.)

There are a number of websites that allow setting up a free blog. You can set up a free blog at these sites:

• Blogger

• Wordpress

• Typepad

• Bloguni

• Thoughts

Simple Steps to Creating SEO-Friendly Blog Posts –

1. Using the keywords patients and students will use to find your blog, write your first few posts using those words in a few key places mentioned below.
   
2. Mention Yoga Keywords in the Title of Blog
3. Mention Keywords in the Subject and Paragraph Headings of the Blog
   
4. Mention Keywords in the Topic and Summary Sentences in Paragraphs of the Blog
   
5. Use the Keyword (s) Rather Than Pronouns a Few Times in Your Paragraphs of Your Blog
6. “Tag” Your Blog Keywords in the Blog Creation Page So Search Engines Find You.
7. Be sure to upload a few photos, links, videos and MP3s to help your readers solve the issue your blog is concerned with.  It’s very easy-add from the menu where you adjust the fonts and style of the letters at the top of the blog creation page.
   

Posting Your Content on a Blog Requires ZERO Programming Skills.  Therefore you can do it yourself, or easily have it done for you by an experienced blog writer.   After posting your writing and supportive media, such as images, helpful web links and videos on your blog, you click on the PUBLISH button and voila-you have web page and a blog.

Easy Blog Publishing on the Web:

• Publish to the domain of your website: In this method, your blog’s URL would be of the form: www.yourwebsite.com/blog. (This is offered by Wordpress)

• Publish to the host’s domain: In this method, your blog’s URL would be of the form: blog.blogspot.com. (This is offered by Blogger)

The first method is somewhat better than the second one I mentioned, in terms of SEO. With the first option, the SEO advantages of regularly updating your blog pertain to your website as well. This is because your blog is published to your own domain.

While writing a blog post, make sure it offers creative and effective solutions to your students’ and patients’ unique concerns and issues.  Here are some more tips that you can follow to make your blog “keyword rich” as they say in the SEO world:

• Decide on your keywords. Find out a main keyword, and other related keywords.   Check out the link above that takes you to Google’s keyword search tool page.  It will also tell you how many people search for yoga and acupuncture as well as give you keyword ideas if you are new at this.
  
• Now write something that HELPS your readers, with relevant information about your yoga practices, and disburse the keywords throughout the post, wherever you find them appropriate. This will make a “keyword-rich” post.
• Make sure you update your blog at least once a week. (This step will make your SEO efforts more successful.)

When your blog has healthy content, and is viewed by many people, it will improve your blog’s popularity. The readers of your blog will post links to your blog on other blogs and websites, and this will further help you get higher ranks in search engine results. If you want a sample of an SEO optimized blog post, you are viewing one right now.

Finally – head over to www.blogcatalogue.com and create a profile that automatically notifies the search engines and readers about your blog every time you add a new post for free.

If you have questions, please post them on the comments. They are always welcome.